They don't want to admit that stuff is gifted because they want everyone to buy into this idea that they can afford all this nice stuff with their own hard earned cash. It's more aspirational than having to admit that actually they didn't pay for this and the truth is, if it wasn't gifted, they actually wouldn't be able to afford most of it. Smoke and mirrors. The thing is though, free curtains and fisher price toys and clothes don't pay the mortgage.
It also works in their favour if it’s an affiliate link, if they pretend to like something they got gifted, and they pretend they bought it, and that then generates purchases using their link. There are no losers but the “fans/customers/team/sheep” that buy into the lies.
It’s easy for someone like dear Rebecca to pretend she loves everything, everything is a “genuine and authentic” fit.
Let’s be real Mrs Meldrum, it would be for all of us if it was free.
But the sheep allow this to continue, they don’t allow anyone question her integrity. If you do, you’re a troll.
If they saw a fake advertisement on tv they would kick off,
Anna Wintour using a Tesco own brand slice of bread, you kidding me Anna ? ??
But Rebecca is our “friend” if she says it’s nice bread it must be true.
(Becca hides the hovis best of both in the gifted bread bin....)