I’m also doing no spend January but it’s because I HAVE to not because it’s a trend or a fab. And yeah, I broke yesterday and ordered a (cheap) takeaway. Difference is that I’m not advertising what I’m doing to 100k people and lying about it when I mess up. I would’ve had SOOO much respect for her if she’d even said ‘in honour of no spend January I’m not even going to look at my PO Box but please be aware that that may mean there’s a few more gifted items shown in the beginning of February’ she could have got tit loads of content out of it too. Like others have suggested... budget meal planning, vouchers/coupons/deal hunting, homemade meal ideas, ‘shopping the pantry’ (one Youtuber does a thing called shelftember where for the month of September they only buy stuff like fresh fruit etc and all meals are made from what they have already), cutting down on transport costs etc