Pure conjecture as a long time observer. I think she is a neat freak as in likes things just so on her terms in her way (control issues) but in no way a cleaning freak. It explains the hissy fits over flip flops left on the floor etc (but her manky slippers are ok anywhere), the endless barskits to contain and corral the ephemera. I do not think she is a fan of cleaning and I do not think that it comes naturally for her. It was a means to an end, a foot into the instafame world. She wrapped it up in the anxiety and mental health narrative to sell the idea and convince herself she just laaahvs it. But the reality is she doesn’t and could only keep the farce up for so long. Initially, it was enough to be paid to advertise cleaning, but even that has lost its allure now for her. Hence the unraveling/rebranding/mythbusting bs we see before us. She has imposter syndrome and can’t wait to fly free. If she really was a clean freak like she initially wanted us to believe, it wouldn’t be such a chore to continue, even with kids.