So am I, anxiety induced by showing her life for everyone to see but not liking it when people disagree with her and wondering why it's impossible that 2,000,000 don't all like what she does/says/buys. A life as an influencer is probably not for you if you expect everyone to love you all the time!
It's amazing how many use anxiety as a 'poor me' tool. However, if the penny has dropped today then anxiety could actually be a genuine thing!
We know Jamie and Mrs H are/were in sales. Do we know which companies? I have a scenario in my head where Jamie works with cleaning companies and one fine day, in a scintillating meeting, in a faceless office, in central London somewhere, they had a brainstorming/blue sky thinking session (?). The result was an ig account about cleaning. But they'd need a down to earth, easy on the eye girl next door (?). At this point Jamie jumps up with his Eureka moment and they come up with Mrs Hinch. Someone shouts out "we can have a Hinch army!" Someone scribbles it on a flip chart. "We can call it hinching!!" "Oh and shopping can be a Hinch haul!" ...."Oooh she can name all her products and give them identities so people get attached and desperate to buy them!" Cue quick scribbling on that crowded flip chart.
Then there's researching hashtags, who to follow for exposure etc etc and so it goes on. And on and on and on.
I
may have thought about this a little too much but it's all so clinical and orchestrated - even down to the music (does anyone think Sophie actually came up with that?) she uses for various things.
Her account is a sales tool. End of story.