I don’t think it’s fair to call people dim because they don’t know the ins and outs of marketing. Not everyone will google what it means to be a brand ambassador. And there is a lot of this trend on social media where people are brand ambassadors and get free gifts every month for doing so but no payment. So a lot of people will just drawn this comparison. You have a knowledge of what it means because you work in industry who deals with these type of roles. Baring in mind a lot of people she prays on are vulnerable and impressionable so it’s not really fair to say they are dim.
Yep, and it's why the rules are there and the need for transparency is so important. Its to protect the people that don't know they're being advertised to. Advertising and Marketing is so powerful, and the average person needs to be informed and the authorities and rules are there to protect them.
Its also why I can't for the life of me understand any account that claims they are a mental health advocate, yet places these posts between ad after ad. One of the Hinchers making_ahouse_ahome is constantly plugging gifted items, showing off her home and what she has yet has the nerve to post about anxiety and depression. Anyone following someone like that will likely either feel worse about themselves and what they have and haven't got, or have the compulsion to buy because they want to emulate her. 'stuff' will never make you feel better.
Now the smaller accounts are doing it, competition on who can get the most free
tit, who can get the most followers, and all the while using mental health to manipulate people in order to get where they want to be.
Sorry for my rant but It's incredibly sad. It makes me want to really get off my arse and start doing something positive for these people who really do struggle, who are using social media on a daily basis and are getting dragged down by it all and to help them see reality.