Not quite caught up yet so sorry if someone else has shared the same response... but this is what I got back from JusTroll...
Thank you for contacting us at Jus-Rol.
Supporting our communities and finding ways to spread the word on the products we are proud of is not an either / or. Owned by leading global food company General Mills, we are working hard to tackle food poverty and last year the General Mills Foundation donated over £15m to this important cause. In the UK General Mills partners with the leading food redistribution charity FareShare and local food banks. We also support a nationwide breakfast club scheme through which we fund a free breakfast for 5,000 schoolchildren in the UK. It is our responsibility to support our communities in these ways and we take that responsibility very seriously.
As a brand we are not unusual in sharing our products beyond our customers, and sometimes for free, in the hope that those new to the brand agree with us that our pastry is delicious and tell their friends, families and followers about it. It’s a great way of spreading the word so that more people get to try and hopefully love our product. On this occasion it’s clear we didn’t get this right and gave away too much. We appreciate being made aware of this as it gives us the chance to review how we share and market our pastry so we can win new fans without creating waste. It’s important we get this right and we’ll make sure that we do in future.
Thank you for contacting us at Jus-Rol.
Supporting our communities and finding ways to spread the word on the products we are proud of is not an either / or. Owned by leading global food company General Mills, we are working hard to tackle food poverty and last year the General Mills Foundation donated over £15m to this important cause. In the UK General Mills partners with the leading food redistribution charity FareShare and local food banks. We also support a nationwide breakfast club scheme through which we fund a free breakfast for 5,000 schoolchildren in the UK. It is our responsibility to support our communities in these ways and we take that responsibility very seriously.
As a brand we are not unusual in sharing our products beyond our customers, and sometimes for free, in the hope that those new to the brand agree with us that our pastry is delicious and tell their friends, families and followers about it. It’s a great way of spreading the word so that more people get to try and hopefully love our product. On this occasion it’s clear we didn’t get this right and gave away too much. We appreciate being made aware of this as it gives us the chance to review how we share and market our pastry so we can win new fans without creating waste. It’s important we get this right and we’ll make sure that we do in future.