I can't believe I was actually this sad, but I was that sure he was forward facing i went to look up her window sun shade (despite the sudden influx of newbies jumping to her defence)
Its an amazon one because I remember her showing it, so knew exactly where to look.
You can clearly see the kid in the Ad forward facing and the monkeys in the exact same spot as to where Ronnie is sitting. If he was rear facing then he would be looking at the Giraffe in its face.
Plus it doesn't take a genius to work out that if Hinch was sat next to him in the back then the camera angle is wrong anyway, but thats arguable.
The picture of the sun shade isn't, and by the looks of the instructions, it only sticks one way round