These people are deluded - what was the ASA meant to do? They could’ve hardly written in the report “even though she broke the law Molly is such a nice girl who gets too much hate and spent £8000 of her own money at Louis Vuitton... I guess we will let it slide this time xxx”. It’s like people can’t conceive what it must be like to not have your head up an influencer’s backside. The ASA are just doing their job, and if it broke the law it broke the law, what other conclusion could they have come to?
And people still aren't understanding the issue - even if only got like 10,000 entrants, she still wouldn't have been able to include all of them in the draw. The way you enter these scammy giveaways (follows, tags, story posts etc) means that it is impossible to gather every single entrant once you get into the thousands. The point is that the giveaway was doomed to be unfair from the outset, which is why it shouldn't have been done in the first place. The "she had millions of entrants, what was she meant to do" is an irrelevant point. There's a reason why normal giveaways require you to enter via a form (e.g. subscribe to a mailing list)... influencers have been operating outside of the law on this one, and Molly is just the example they have made.
, this is so embarrassing
