I think the award should go to Fran - she clearly is the queen of spin. Knowing that MM was about to sign a contract with a brand that has very very dubious ethics and morals - she takes part in a vlog just days before the focus of which is the insistence that MM is a deeply moral and ethical person. A lot of coverage has been given to the contract she supposedly turned down - out of respect to her followers and those she ‘influences’.
Articles about her PLT contract make a passing reference to the ethics of the brand but the main emphasis is about MMs enormous achievements and her enormous influence - she is portrayed as a very serious and successful business woman. I’ve seen references conflating her role to those of Phoebe philo and Karl lagerfield!!!
Articles about her PLT contract make a passing reference to the ethics of the brand but the main emphasis is about MMs enormous achievements and her enormous influence - she is portrayed as a very serious and successful business woman. I’ve seen references conflating her role to those of Phoebe philo and Karl lagerfield!!!