Reluctantly I think you are right
@Yel. I thought they were a campaigning, crusading body but when I asked them who was protecting the victims of child exploitation, they were totally disinterested. I can't begin to imagine how gross it must be to be the the school aged daughters of these two. All the evidence about social media and mental health is coming out, advice about sharing your childrens' images online has been given but these two (and others like them) just continue shilling their children out for the next advertising deal. They can't pretend they don't know what they are doing, people are telling them all the time.
Are they intelligent - not in my opinion. Neither of them can write and they never have anything to say. Are they riding a wave? Absolutely, 100%.