He's definitely making well over 6 figures a year from infuencing, but trys to downplay it.
But they have to downplay it because they really, really can't afford to be honest with their followers. Erica Davies, for example, is clear about what/who she is - she is a former fashion editor turned instagrammer /influencer who uses her experience to run her business. That doesn't work for the Hoopers - they want to cut it both ways. St Clemmie is a selfless midwife and Simon is a hapless junior manager, both of them struggling (oh how we feel your struggle guys!) to do what no one has ever done before, namely raise 4 children. That is their usp, that is what makes them relatable - it's selling this lifestyle. They can't actually come out and say "OK, this week we are going to post well choreographed, rehearsed videos of our adorable little girls to make a
tit load of money. This week I am going to share my exhausting working schedule as a midwife (cos I am passionate, I care) to fund my shady house deals. This week I am going to share my daughter's private correspondence, my daughter on a potty, my daughter on the naughty step and all because of the money. " See, honesty just isn't an option for them. So instead they are becoming ever more thin-skinned, brittle and passive aggressive. They don't engage, they block, they use their friends to silence dissent and they flaunt their wealth. They are so lost in their own entitlement that they feel validated by 1m followers - they must, by definition, be right. Well Donald Trump has 62m followers and he is a fine example of morality, honesty and engagement!