I think we (the viewers) are her imaginary friends I can watch the same kind of content from other creators and not feel that way. The tv talk videos (which i cannot stand) are the worst for this, she comes across as quite lonely and has constructed a YouTube world to mask this and fulfil a need for interaction that is lacking in real life.I find her sit down videos total cringe these days.
She literally just sits down and talks tit at 100mph looking like she needs a bath never mind giving skin and beauty advice!
Does she not have a friend she can chat this tit to?!
We can laugh and mock how irritating it is to watch but it's actually quite sad.