Interesting insight, thanks for sharing!One of my best friends works for the boo hoo group and all I will say she is extremely high up on the board. Lydia has not designed any of the products but sat with staff and said what she would like and looked at the up coming releases and how she would “tweak” them and previous garments and just changed the fabrics! They purely “use her” as she makes them money and nothing more! She obviously told me more but I can’t say as it would compromise things![]()
I’m so surprised they’re even using her to be honest. Surely there are loads of way better influencers they could associate themselves with