She's cultivated her 'voice/accent' over the years - definitely to sound more well spoken. I think Josie has also done this. She's an actress, everything she puts out on you tube and instagram is an act, but because she's not very good, she always slips up and the real vile Lydia shows through.
I know we're not supposed to be nasty, but she is nasty, she's really a nasty girl who tries to cover it up with sage and seeds, and the garden, and lovely flowers and pretty dresses.
She's cold and calculating on one hand, but on the other, she's not a hard worker or prepared to put the effort in to get rewards. So in my opinion she's a con-woman. She will sell anything if it benefits her, she didn't even believe enough in her own product to sell it properly, as long as she got the orders in she didn't care.
She's shilling another game changing cleansing routine, and she's showing her skin with some bullshit comment about acne bumps and how this has worked miracles - yes ladies, quick click and purchase another £100 on game changing cleansers! But her skin looks crap, she's not a good advert for anything.
The amount of hauls and new things she's bought over the pandemic is probably way more than normal for even her. I think last nights vlog with three £800 Zimmerman dresses, and her saying she'll probably end up keeping them all, was so ridiculous even for her. Perhaps if she'd chosen one and said it was for a wedding or special event, that would be ok.
Also, quite a few influencers i've seen are on holiday, or even some like Tamara are on paid for trips, her and Ali won't go on holiday because they won't pay for a holiday, and as for a press trip, well i doubt any have come her way.