Em Sheldon is a cheap bleep hoping to ride the coattails of bigger influencers to get engagement as hers is so dire.
Her and Lydia teamed up to try and get someone sacked once when they were both in the shutting down the internet and free speech phase because they were in fear for their lives when people called out their lies and begging on the internet.
Any more information on this as I've not seen Lydia ever associate herself with Em Sheldon!