I remember her posting a picture of a white sleeve with her name on it. So, there should be a clothing item included. Considering the mitt, I would say, the most logical compliment product will be a single use robe or something like that. For example, when I used to self-tan I always had this problem with nothing to put on while the tan is still on the surface of my skin and sticky. But then that sleeve looked like something belonging to a thick hoodie. Also, why white then? Is it a single use as well?I am sure that in one of her old vlogs she said that she had her products sitting in her house for over a year but they don't have a shelf life, meaning they can't expire, so I'm seriously doubting her product is actually a cosmetic product... I'm starting to think it may be just her tanning mitt and a hoodie with her name on it. Because even tanning mists / highlighters etc. eventually expire! But if that is the case imagine the let down...
Yes it was white whos going to wear a white hoodie after tanning?I remember her posting a picture of a white sleeve with her name on it. So, there should be a clothing item included. Considering the mitt, I would say, the most logical compliment product will be a single use robe or something like that. For example, when I used to self-tan I always had this problem with nothing to put on while the tan is still on the surface of my skin and sticky. But then that sleeve looked like something belonging to a thick hoodie. Also, why white then? Is it a single use as well?
Then, she also once mentioned that her mother needs that. Unless her mother self-tans, that does not make sense to me.
One of those tanning onesies is an idea
That would be a good product, but ikMy new theory - It’s perfume.
She said it’s seasonal and she has more products coming after the first one, so I’m guessing she has a spring/summer scent then she will have autumnal and winter scents. It ties in with the first tease picture of her sleeve/wrist. People put perfume on their wrists. She did a little hint in the vlog where she chooses Ali’s outfit and made a point of choosing a scent for him to go with the outfit. I haven’t really seen her get too exited about any perfumes she gets in PR or tell her viewers in vlogs what perfume she is using that day as she could be using her own. She can easily get a perfume made and put her name on it. Countless celebs and influencers have done this and they roll a new one out every few months, the fans keep buying them because they want every one of the perfumes. The box makes sense as perfume can come in a box. With the bottles being glass they’re usually laid out in plastic/cardboard within a box. The skincare/beauty brand will be called Glo but each perfume will be called something like ‘Spring Glo’ and ‘Autumn glow’ or whatever then she will branch out into other things like makeup and tan. The video of the big doily on her head has perfume advert vibes to it.
Nah it'd be some wicker basket with her initials on a la Farnham & Marrow.Also I'm surprised she hasn't gone the homeware route...she's really into marketing herself that way. I remember a while back she worshipped Aerin and said she aspired to have a brand like that.
It also seems like a safer route. A lot harder to f*ck up some frames and candle holders than a beauty product.
You could be right. I just quickly watched the 5minute chat she had about the brand and she says ‘people have seen it on my table and asked where did you get that’ and ‘I’m hoping all of you like me need this’. It’s as if she’s talking about a tool or an item you need. You don’t need a perfume and everyone already has a few. Whereas a tan mitt you would need (If you tan). She said she was going to release it last year but was running out of the timeframe to sell the seasonal product (summer). That confuses me because people tan in winter too but I’m guessing sales for tan products are probably higher during summer. It would be a bad business decision to release something that doesn’t run out though. If you have a tanning mitt, it would last months, maybe longer so you wouldn’t repurchase it. You can wash them. She will have to bring something else out soon after to keep sales flowing. Whatever it is, it’s going to be an anti-climax for her fans now after taking months to reveal it.Didn't she say it is just one product for now? I think it's just going to be the tanning glove. And I'm not convinced it's going to be any tanning products, as she wouldn't wanna lose that St. Tropez money.
My guess is that she's starting off with the non-controversial glove to gauge the success of the sales. If its even moderately successful I imagine the returns would be higher than what she earns as an ambassador (?) for St. Tropez and By Terry. If it takes off then she could easily ditch those sponsorships in lieu of growing her own brand. The name of her brand is telling in which direction she wants to go so it's inevitable. But something tells me this is going to be a brand that quietly disappears with no explanation much like Tanya Burr Cosmetics. Having a successful brand requires a lot more effort and intentionality, and can't merely sustain as a side hustle. In contrast, people like Victoria Beckham, Gwenyth Paltrow, and the Olsen twins were successful with their new ventures because they entirely shifted their focus to their brands.You could be right. I just quickly watched the 5minute chat she had about the brand and she says ‘people have seen it on my table and asked where did you get that’ and ‘I’m hoping all of you like me need this’. It’s as if she’s talking about a tool or an item you need. You don’t need a perfume and everyone already has a few. Whereas a tan mitt you would need (If you tan). She said she was going to release it last year but was running out of the timeframe to sell the seasonal product (summer). That confuses me because people tan in winter too but I’m guessing sales for tan products are probably higher during summer. It would be a bad business decision to release something that doesn’t run out though. If you have a tanning mitt, it would last months, maybe longer so you wouldn’t repurchase it. You can wash them. She will have to bring something else out soon after to keep sales flowing. Whatever it is, it’s going to be an anti-climax for her fans now after taking months to reveal it.
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