I have SO many issues with her latest advert. Her use of WOC within it is extremely tokenistic, they are clearly there because she wants to be seen to be inclusive when you look at her life and she just isn't. But my main issue with it is that the WOC that are in the advert are all 'serving' her or are somehow 'below' her.
Examples:
1 - At the start of the advert, all the women are asleep ON LUCY. It reminds me of when the cult members would argue over who got to sleep with Charles Manson that night. She's the one who's already awake and they wake up around her, with her in the centre.
2 - When they're in the kitchen making the smoothie, it looks like they're making it FOR Lucy.
3 - At the end, all these WOC move to the side to make way for Lucy.
All of it reminds me of this cover of Vogue India, which is extremely problematic (Vogue INDIA putting a white woman in the centre of the cover with two light skinned WOC either side of her)
Also another comment on the advert was from a user who commented:
'Happy to see that you've incorporated captions, but I'm struggling to read them even at full size on a tablet because they are so small, the font isn't clear and the contrast is very variable'.
And that sums Lucy up perfect in my opinion. I know from my own job that to add subtitles etc you have to do them within certain parameters, meaning they have to be this font size and be this colour so it's inclusive and you know, actually helpful. However, Lucy won't have researched that, she will have just seen 'Oh it's the new thing to put captions on your videos so I'm going to do that to look inclusive' when in fact by not researching what is actually needed by those who use captions, she's not helped anyone !!
Lastly, what was her fucking birthday outfit. I'm starting to think her account must be satire by now. I mean, it's got to be.