After they posted asking people to give them good reviews on trustpilot, they had a weekend where they decided to switch the rules so that Lucy would stop sharing her personal life, stop allowing photos of kids, and they would "censor fewer posts" to allow quality issue posts through, which actually seemed to result in their social media people taking a break so they didn't have to approve posts. This was apparently in an effort to placate the bad reviews, spoiler alert: it didn't work. Then they posted a poll where the majority of the group said they hadn't noticed a difference or downright didn't care, Lucy and co took offense and decided to lock the poll comments "because they had to go out and couldn't moderate it".
Next thing you know there's a post up from one of the team Rachel the same day as the poll, having a hissy fit saying that her going out to Tesco was essential shopping thankyouverymuch so that's where all the Tesco jokes are coming from.
Fast forward to a few days later and they shut the group to new members and posts because "it's not what they originally set out to do, and they want to restructure."