I really don't know why Advertisers bother with her. If I was @Paperlondon I'd be billing her for the dress!
Her caption of "Who am I kidding thinking I can wear this with a baby" is just so negative and does nothing to inspire anyone to buy it. It almost has the opposite effect of 'Don't buy this if you have kids.'
You can also see that she's more interested in face tuning (eyes) and make-up than actually selling the dress or the detail.
Paper London should be so disappointed: A £350 dress (can you actually believe it!) is made to look like a cheap cotton £5 (which is probably what it costs to make in some sweatshop in Asia) freebie gift, shown in a half-arsed way before finding its way to her Depop account, certainly doesn't convey luxury lifestyle to me or make me want to buy it at all.