Hey Lisa,
We all know you are reading this here but trying to be smart aint gonna wash. See new guidance below just to avoid confusion "Own Brand' is now not allowed.
“Consumers shouldn’t have to question if and when they are being advertised to – it should be instantly clear. The guidance takes account of developments in influencer marketing and provides clear and straightforward guidance for influencers and brands they work with, on how to correctly and clearly label and disclose advertising content on their social media channels, to ensure that consumers are not misled,” adds Orla Twomey, chief executive, ASAI.
The new guidelines include the obligatory use of the hashtag #Ad which must be instantly visible to consumers. In addition, posts about own brands must also be labelled as advertising. A number of different hashtags (#IWorkWith, #OwnBrand) are currently used by influencers to indicate advertising. For the avoidance of confusion, all commercial content should now be labelled #Ad (or #Fógra for Irish-language posts).