I’m not sure if I will express this properly....
When ‘influencing’ became a thing, initially it was people who were students/working, who had a hobby and that hobby was showing snippets of their lives / fashion etc. Blogs, then YouTube, then Instagram etc. Lily was one of those people.
Now it’s her ‘job’ and showing those snippets is ‘work’, all the fun and joy has been sucked out of it. Can’t she even keep up the pretence that we are welcome into her life...a life that she opened up initially? For fun, then for profit? She’s so begrudging of doing what earns her money? Is it just me? That’s how it really comes across anyway.
Her ‘content’ now is clunky, contrived, laborious, joyless. I think seeing her friend Hannah reminded me of how Lily and many other ‘influencers’ used to be. Quite cool actually; I rather liked having a peek into their lives and the internet seemed like a side issue to them. Now the focus or emphasis has shifted: She used to post things she would have been doing anyway and it was nice! Now she does things just to post online and it’s just...not nice.
I feel like I’m living in an episode of Black Mirror sometimes.
ETA: I also think she knows this, either by reading forums like this or knowing she’s backed herself into a corner professionally. I said this on Anna’s thread: it must be so alluring to know you can earn so much money from doing relatively little. But still have the inkling in the back of your mind that this could all just go kaput. Anna’s ‘ad breaks’ make me cringe for her but I think Mark absolutely encourages her to do them because of the sheer amount of money they make. I can just imagine him: ‘Go on babe’. So Anna ends up grinning goofily online, giggling away and shilling stuff no one will buy. It actually makes me sad.
God, I’m maudlin today. As you were!