It goes to show how calculating, deliberate and tenacious she is; this video was made four years ago and she has morphed and evolved into the KyLIE we see today.
The sweet persona she presents is a cover for a complex marketing scheme and the goal is money, not a problem in itself as we all work to sustain ourselves, but how much integrity does she have, when, asking us to support her lifestyle, she hawks herself to various companies hoping to cash in on KyLIE’s viewers and this is what she caters to.
Her pitch to advertisers is to deliver a certain demographic, which she targets and changes through time.
Her video clearly shows how stategically she approaches and regards her audience.
Yes, I noticed her self compliment on her looks as well.
This just raised a new thought about KyLIE for me. We're surrounded by influencers on Instagram, Facebook and YouTube. This is nothing new. They're everywhere. We usually know who they are. They're very clear they have rstyle and Amazon affiliate links (d*mn those who hide behind bitly links though!), they have sponsors, they travel on behalf of corporations paying them to do so, they get free furniture and kitchen appliances, they get free craft and art supplies (I admit I played this game for awhile and got free supplies for years while blogging). They clearly state all this. I did. You as a reader know it. You can decide what you will believe, but at least you know the author/influencer/whatever is bought and sold placement.
With KyLIE, this has been hidden. Her brand is me, myself and I working alone, funded by YOU the viewers, my patrons. An intimate relationship between only me the content creator and you who chooses to support me. For those of you who don't support me, you are stealing my apples, because I must rely on the patrons who support me. You make this possible.
This is the message I remember. Maybe she's sly and says you "help" make this possible. So is it possible that patrons are 40% and corporate placements are 60%? Percentages used only as example - you get what I mean, maybe Patreon and YouTube ads are not the lion's share. The corporate sponsorships and involvements are not mentioned and credited clearly.
This is just WRONG and deceptive. THAT is the problem with KyLIE in addition to her narcissism which leads to her entitlement that this is her due.
She has also said many times in videos that she doesn't monetize the videos, so she needs patrons. Yet she does run ads. Maybe she decided to run ads later and hasn't edited previous videos.
Clearly she is smart and strategic enough to have chosen a path of deception, for whatever reason. She knows the right thing to do. She chooses to not do it.
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The marketing advice video is fascinating. She's right about everything from a pitching standpoint.
Also though, she is describing what a narc does to know you and get under your skin. They figure out how to work you, how to get what they want out of you. They figure out what to control. She's describing doing it online.
This doesn't mean what she's telling you to do is wrong. It depends on how you use the information you gain. This is also how narcs win and might be very good at certain professions. They KNOW you, they see things you don't even see in yourself.
I noticed a "tell" ... when she talks about being editor of a magazine, she breaks her gaze with the camera. It's just a second. But she looks down. You only see the rim of her hat while she says she was the editor of a magazine. So is this an exaggeration?