Oh yes, I get the PR benefits… but can you imagine actually working at the event? Handing out canapés or drinks? Or being the poor person who has to contact the instablaggers to get them to come and pretend to be as excited as they are? It would all be much too much.I wouldn't. Based on the free advertising, this is exactly the plan. Create as much fomo and noise so that everyone books to go as soon as Biden says ready steady GO.
Advertising is expensive AF! Free advertising by some fame hungry insecure wannabes? Take it.