I can sympathise with the ego issue. I think in the Instagram world you can enter somewhat of a bubble where folk mostly say lovely things to you. And then when a troll comes along they’re usually it and almost laughable. But when something like this comes along the ego takes a bit hit because your actions are being appraised.
If I get some hefty (usually!) constructive criticism from a client, my ego is bruised. I usually spend a day, maybe two, muttering to myself about the dreadful injustice of such comments, before realising that they’re often perfectly justified, then grumbling for a few hours more because the client somehow forgot to polish my ego with some extra praise...then it’s gone. My ego gets over itself. I would not have a loud, sweaty rant and I would not start threatening the police because someone questioned my business.
I can’t think it’s all to do with the charity figures because everything mentioned here was spot on wasn’t it? She just donate a pound (seems good to me, 10% of her profit- imagine), I think there must be some hurt feelings tied in to all this. I had a look at her page and she seems like she has a very full, busy, positive life- but that might make it harder to read stuff like this because she’s probably used to being seen very differently. I’ve said it so often here, but this is the problem with anything being public on social media. People will talk.