I had a look at who is behind JYY.
Interesting, the woman is Jeyda Yeter Yilmaz.
She is behind a LOT of companies. Also in deep with Chloe Ferry AND Kerry Katona:
KERRY'S BOUTIQUE LTD, Director (RETAIL ECOMMERCE) in JEYDA LONDON LIMITED, Director (DIRECTOR) in KATIE KP LIMITED, Director (DIRECTOR) in PRIN BUN LIMITED, Director (DIRECTOR) in KP MERCH LIMITED and Director (MARKETING DIRECTOR) in CHLOE FERRY COSMETICS LIMITED. She has been a Director (COMPANY DIRECTOR) of KERRY'S BOUTIQUE LTD for 9 months, Director (RETAIL ECOMMERCE) of JEYDA LONDON LIMITED for 7 years, Director (DIRECTOR) of KATIE KP LIMITED for 4 months, Director (DIRECTOR) of PRIN BUN LIMITED for 29 months, Director (DIRECTOR) of KP MERCH LIMITED for 19 months, Director (MARKETING DIRECTOR) of CHLOE FERRY COSMETICS LIMITED for 3 years.