The new channel is taking a while to pick up subs. I know it hasn't even been 24 hours yet but after Dianne getting 100k in a day I'm sure Joe thought it would be doing better than this. Tbh I'm not keen on the idea of a joint channel, seems a bit gimmicky and defo a business move to cash in/gain exposure for the "Joanne" brand. I think the younger minions won't be interested in cooking (the first few videos may do ok numbers wise but it will trail off) so perhaps this is to interest some of the newer, older viewers that Joe may have gained from strictly. I was quite surprised when I saw the announcement was a new channel - especially a cooking one, of all things! Whilst it's all new and exciting now, and they have pre-filmed videos I feel in a few months when the views are poor they aren't gonna wanna be bothered putting the effort in. I think a lot more effort will be needed for this - cameraman, lighting, production, editing that all this effort will be for little pay off. Just had a thought though... Maybe some of these videos will be sponsored by a supermarket or one of those Hello Fresh box type things - maybe that's the motivation. I dunno, it just seems very random. I suppose after a few videos we will understand things a bit better. I applaud him for actually putting the effort in, and trying something new I just don't know why he didn't just do it on his thatcher Joe channel, where he has the most subs - even though they are dwindling. It's where most people know where to find him.