I think you’re assuming a lot of professionalism and competence on behalf of these marketing departments.I know. I was thinking more along the lines of the cumulative effect. Like how many influencers do they give it to and how to they decide which ones and then how beneficial is it to them when say the likes of joanne is so unpopular at the moment .. how much traction does she have in terms of sales. It's all really interesting. Id love to see the data comparison between herself and Louise Cooney.
If anyone actually did a deep dive into the value of Joanne, they wouldn’t send her a free pen.