Boyz could have been a trial run by her label, with demos earmarked for her to record to make up an album if it went well. They could then have her record, have Jesy change a line or two for a writing credit, and push the album out.
Given that the response was largely memes and bad press, any more promising demos could then be given to artists with more hype, and a new album planned out with less financial push. Still the hope she'll make them money, but no more bloated funding for it.
I feel like she's presently in a sort of stasis - she can't technically be confirmed as having failed in her solo career as her debut solo peaked at #4, but she certainly can't be called a success as the main response to the solo was controversy, which didn't sustain the sales. She can maintain this stasis for a while if she doesn't release anything that can confirm her success or failure as a solo artist, but the period for it is running out.