Itโs to convince us that she doesnโt wake up at 11am as her Twitter history provesI thought that too but she's followed it up with an actual, non-automated tweet in reply to someone. I really don't understand why you would tweet (or auto tweet) a recipe at 7am on a Sunday, when it's going to get zero traffic, but I'm sure it's all part of some extremely well thought-through social media strategy. Or not.