Jack Monroe #228 The winter of our fishcontent

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She's definitely stuck in her year 9 phase!
 
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This is very interesting. Also these pics are public and usually got people, I assume friends in the background. Why don't they do more to encourage her not to drink. I don't encourage my mates to drink if they don't want to. Never have.
 
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Thanks all for the nice comments! Wading through Jack's Insta is always a bizarre (and sloppy) experience, although at least most of her sobriety content came before the dreaded hands-clutching-bowls era.

A lot of it feels very much like attention seeking. I've mentioned before that my dad was an alcoholic, and I vividly remember the physical symptoms that accompanied his attempts to get sober. If she was really drinking a bottle of gin a night over a prolonged period, she wouldn't get over it and be skipping merrily around after a few days...

The interesting thing about her Insta is how the various issues du jour slowly fade - for a while she's the most trans person ever, then that disappears. She's a hardcore political activist, until she isn't. She regularly takes up running, commits to a marathon, has a ton of Garmin photos for a few weeks, then quietly gives up. Her vegan period is probably the funniest because she quite clearly gives it up but lies about it. So for years she continues to get comments asking, perfectly innocently, "Ooh, how did you make it vegan?" and her responses are super defensive.

Interestingly the kumquat era was also a thirst trap phase (around the time she was getting together with LJC). There are a LOT of sexy boudoir kumquat shots. I mean, it's a look...
 
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The Kumquat origin post is my fave - she dyes it during a bout of insomnia!
 
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This is very interesting. Also these pics are public and usually got people, I assume friends in the background. Why don't they do more to encourage her not to drink. I don't encourage my mates to drink if they don't want to. Never have.
Because British people are weird about drink. I’m learning just how weird. I can’t drink anymore and in the last month, probably double figures of people have encouraged me to just have 1/ have a few. We’re on holiday and a friend whatapped me last night hoping I am drinking.
 
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This is why she isn't and hadn't been happy since being thrust into the limeshite she has taken up every persona known to man to be noticed. Her own personality is very different to the one she shows as her own( you can tell this because it's always changing,) I think this is because her own personality of very quiet, very boring, especially in regards to showbiz. Some celebs who may be quiete at home have the ability to turn on a happy-go-lucky, quirky personality for TV and keep it consistent. She's is unable to do this and struggles this coupled with the fact she doesn't like herself as a person, lead the a range or crazy personalities, however she also bores easily as she sees another celeb come up with something new to offer she feels she has to jump on to this too keep herself interesting.

Basically if she wised up, became who she really is, she might not get telly work but she would probably have the chance to happy as she wouldn't have to keep up the facade.
 
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Back of a beermat sketch here [caveat - the actual workings may be slightly different, but it's a general overview of commercial businesses and brands going into the social sector because it's an alternative income stream when you can't get anymore money out of your target demographics];

The Government gives local authorities an amount of funding designed to be spread over the period in order to ensure that vulnerable children are fed. Some places plough as much as possible into vouchers so that parents can make their own choices and maximise the amount that is actually spent on food, rather than the cut that JM amongst others were screaming blue murder about the school catering contractors taking. Some have also used a proportion to support public transport so that parents in food deserts can access larger supermarkets that have a wider and more affordable selection. But there is potentially scope for some of this to be spent on cocaine and alcohol, according to some Tory MPs and shitrags (JM also screamed loud and long about this IIRC). And it doesn't necessarily allow for physically checking in on children, seeing if they're fed, uninjured, have social connections, etc.

So whilst councils still have discretion in how to spend it - Bristol put a part into £15 supermarket vouchers for half term, for example, as the system was there, the voucher provider is experienced, it's been working well since just after the initial teething problems in scaling up an employee perk system into a nationwide social benefit supplier, getting the supermarkets in agreement (as they don't get the full £15, the procurement organisation/voucher company take a cut to fund the staff, computer system, that it has to be paid up front, etc) - it is possible for authorities to allocate money to external providers; holiday clubs, where one of the key requirements is that the children receive a full, nutritious meal as part of attending. There are limitations in that it excludes those who can't afford to get buses to providers, the most vulnerable are likely to get be allowed to attend, not everybody can book online due to lack of access to the internet, etc. But in itself, the idea isn't so bad.

The devil is in the detail.


Where an authority has decided that no, we aren't spending a penny on giving parents agency (and money) to feed their children over the Christmas holidays - a time when for at least a week, I'm willing to bet that there won't be holiday hubs/clubs open anyhow and the cost of heating is probably more of a concern than getting a kid onto the bus and back five times at a cost each way for the week they are open - they have then in some cases, turned to private companies. Like the one concerned here, which is linked to a very fancy 'this is how to increase brand engagement' marketing company. Those companies cost a lot.


The marketing/brand company may be tasked with identifying avenues for other income streams. Such as approaching media/film/entertainment companies with 'Look, the brand has all this money from Government and is taking their cut. If you wanted to, we could tie the promotion of your most current product into this, thus increasing the likelihood that deprived children will be aware of your product and demand to see it/their parents take out Netflix/and increase the market for merchandise. It would also, as it targets the most deprived families assist with increasing awareness in a broader range of ethnicities.

Netflix goes 'OK, but how do we make this more interesting than ''Netflix have allowed branding/sponsorship''?'

Company says 'We get a celebrity in to cook with some suitably photogenic and diverse children, thus enhancing your Social Responsibility profile because you're providing food in your contribution, whilst also encouraging further purchasing of Netflix subscriptions and branded goods'.

Netflix: 'Oh, sounds good. We were thinking that as you're representing a sports brand that maybe we could have Marcus Rashford?'

Company: 'Uh, he's tied to another football team, so that won't be possible, unfortunately. But we will have a sleb. Not too expensive - we don't want to distract away from the Netflix brand/film or have you too interested in who it is so you don't insist on due diligence.'

Netflix: 'Oh, OK. We don't really need to be dealing with that side, that's operational and not our problem, anyhow. We just want access. So this payment goes directly to the company you're representing, yes?'

Company: 'Absolutely'.




Sports company therefore has Government money and uses some of it to pay for staff, etc. Sports company takes their cut. Sports company has Netflix money. Might use some of it to pay for allergen filled ingredients so that council can't say 'that's not a healthy meal, we want the money back'. But most of it goes into the sports company accounts. It's an expensive and highly profitable business, this hoovering up grants and sponsorship. But it's all part of sport. It's the Game.

Advertising/marketing company takes large cut in the form of a fee.

The sort of money being talked about is so large that the appearance fee for a minor white, middleclass and middleaged sleb is mere chickenfeed. To them - just not to the people who would far rather have had thirty quid per child in order to feed their children a proper Christmas dinner and other meals over the period.





To give an idea of the sorts of figures we're talking about, the going rate for qualified staff to agree to look after children for a week - which included just being there as a qualified first aider for five days in summer, not the Christmas period and not actually having to run the activities or interact with children beyond dealing with injuries or anaphylaxis due to the ingredients including ground nuts - was a thousand pounds. Then there would be a manager or two, then the admin/finance staff. Add on a sleb performance fee, possibly travel and accommodation, and we're talking yet another five figure sum just on their involvement alone.
 
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This makes me sad. I definitely would have asked for a celeb who would have done the job for the money to go back into the charity. They don't need to take money from kids mouths to find their mansions.
 
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An excellent breakdown there Flaggony D. I’m just actually shocked at Bristol Council, aren’t they particularly left wing? I’ve just looked and it’s a Labour Council where the largest opposition party is Green!
This is kind of like schools getting £100 for every SEND pupil and spending it all on a new football pitch
 
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The whole stories of being sober again and again is why I think it’s not true. Prince has some family members who have been serious drinkers and the physical toil it has taken on their bodies is obvious to see, and can’t be cured by pink curtains.

I think she’s always just looking for a new angle - poverty, alcoholism, disability, veganism. She can’t stick to them as they aren’t true.
What she wants is sympathy. All the time. Poor you, here’s some attention, isn’t it hard for you, aren’t you brave/amazing/unique. Narc.
 
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This is the main reason I cannot take her as a campaigner. She doesn't seem to give it back to the people she supports. I know she needs money but she gets that from her books and etc. The stuff she does for active campaigns the stuff she's asking well meaning squigs to contribute too, she herself should be returning the fee in support of them.

I feel this way about all celebs that take a cut from charity. They should they should promote and offer their fee as a contribution if they truly want to be seen as a campaigner.

I am not trying to guilt her. This is how I feel in the subject. You get involved in charity you volunteer. Especially if you have a well paying job.
 
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Especially if you have a well paying job.
Agree completely, but this *is* her well paying job.

It’s clear her output is poor, even when she did manage to get a quote in a gov report it was shit. The only reason anyone hires her is to tick a box, what value could she possibly provide to a Tory think tank or a political conference? If they actually cared they’d liase with people currently living in poverty or possibly more ethically universities who are doing proper quantifiable peer reviewed research with those people and other data sources?

Similarly with big brands, they just have a CSR box to tick. The books are sold under the guise of them being a great food bank donation, or for vulnerable/poor people you know. Talking head appearances speaking on behalf of actual poor people, taking the fee that could help heat their homes for the winter. She doesn’t actually have a skill set outside a list of dubious marginalised IDs that she flogs to the highest bidder, even if it’s the Express or the Sun

ETA: dragon thank you for that v in depth explanation, truly stunned.
 
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As mentioned previously too, her food is family friendly either. She is relying on the fact that children will have a palate that will appreciate blended fish or eggy slop.

Most kids want something filling, tasty and interesting. It's up to the parents to incorporate that into a food covering all the nutrients required.

Most of the children I know like basic pasta dishes with chicken, sausage( non bollock) and tomato sauce, or alittle bit of pancetta or bacon in a creamy sauce.

They also of course like mash, sausage,gravy and some sort or veg( not always veg) they also like chips and burgers.

I also want to add that some kids appreciate more "sophisticated" foods but again this depends on the child.

Looking at her recent and some of her past recipies none of it screams "generic" family meal. She does of course explain that her kid likes it, but he made be the exception.

In order to make a meal family friendly it has to cover what most kids today find yummy and turn it into a recipie that not only appeals feeds them appropriately and affordably.

She does not do this. THAT MAN does.
 
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Jack can't even get fish fingers right, one of the most kid friendly meals. She shared a picture of her and SB having them with masses of plain boiled rice, salad and the world's smallest serving of ketchup!

The less said about the fish finger lasagne the better...
 
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