The more I think about the vegan thing...
If I were a vegan food company, I'd see two possible routes. Partner with an established vegan influencer OR if I were explicitly targeting "meat reducers", partner with an influencer who's doing Veganuary. This would potentially have a bit of relatable content too - I would expect them to go over what's easier or harder than they imagined, what challenges they've come up against, etc. At the end of the month a wrap up with lessons learned and so on.
Jack Monroe fits neither of those boxes. She's not a committed vegan, she's not vegan-curious, she's not even doing Veganuary. She was briefly the Most Vegan Vegan Ever To Have Veganed, then quietly ditched it, claiming veganism is a privilege, claiming her doctor told her to eat fish, etc. So she's pissed off the vegans.
But she also can't put up relatable content for "meat reducers", because if I'm finding Veganuary tough, I pop over to her page and she's cooking chicken! And cheap frozen chicken at that.
Maybe some of this could be forgiven if she made appetising meals? But her food looks utterly vile, and doesn't even showcase the product.
All in all, disaster. And that's without even getting into her lack of proofreading and generally slapdash work...