Interesting blog posts from A Life to Style mentioned above, lots of points I agree with and some good ideas. I would have appreciated more decent discounts or incentives for ACTUAL PAYING CUSTOMERS rather than seeing freebies given to influencers, although as I said upthread and as other posters have also indicated, at the moment I’m actively avoiding companies that use influencers, now that (most of the time) I can see who is giving the ad/gift/press discount/etc. When I think of how long they were getting us to “swipe up” without telling us about their cookies and commission, my blood still boils!
This and also I unfollowed most of the sellers. I did this as I was so suspicious of their posts that I wouldn't give them the benefit of the doubt.