I have followed her for years, and I still do. Yes, she is a brand, and yes she features nice aspects of her life, but who cares? She has figured out what works, and runs with it. Some people just do have a nice day to day life. I have a lot of help with my kiddos, and a cleaner etc, doesn't make me a bad person. I also don't push my negative aspects forward at my own job, which is what insta is for her. She's a nice escapism for people, I personally never have seen the appeal in 'real life', which shows in my view you cant handle the day to day.