Helene looks like the "cool" aunt that's in her 40s, still thinks she's in her 20s and keeps trying to pull 19 year old rocker guys down at the local dive.. she looks like a cougar that's too old for it all.
Once she's actually in her 40s this will suit her much better but atm, she seems to be ageing herself terribly. The fluffy 80s hair in a gingery tone, the leopard print and the packing of the weight slightly whilst working out but not really and binge drinking so much and the "I'm so rocknroll" attitude that obly lasts a few moments now and again because reality sets in.
It's a midlife crisis before she's reached her mid life.