I think the “do a face that tells us something about your journey” challenge should only really be done in the quarter or semi finals stage. Instead of at the start and in nearly every episode where it gives them a carte blanche to cry about how hard their upbringing has been, their anxiety etc.
I'd like more "normal" makeup. Like say make up for a wedding or event where the person is older and doesn't usually wear much makeup, wants a dramatic eyeliner but has hooded eyes, wants a bold red lip but has naturally yellow toned teeth, has a hormonal breakout around their chin. I'd like to see more shade matching and makeup looks on different skin tones and textures.
I'd like to see more clever use of makeup, example ageing someone for a tv series or film.
I am in no way an MUA but there's a big difference between painting your own face where you know your own angles and contours and painting someone else's face.