Influencers really have become the people who influence us NOT to buy stuff. Especially Gabby.
No way would I use my hard-earned cash to buy something that a brand has paid some non-entity who got lucky upwards of £3k to simply take a picture and chat some crap about on Instagram Stories, pretending it’s their favourite thing EVAH!
I take recommendations from friends and normal people I follow on social media. Increasingly, I think a lot of us are trying to shop small and local, too. I do think marketers need to innovate hard right now, because between a recession, increasing environmental awareness and everyone being sick of influencer’s tit, I doubt they’re seeing the same sales effects as five years ago.
We’ve all been saying this for a while, and I expect it’s part of the reason why Jewniper Mewn exists. LOL that Gabby probably thought it would make her serious bank and she could give up on the crappy ads she clearly hates doing!