Seriously? Come on
I didn't say she stole their thunder, quite opposite actually, she tried to make them relevant again at that time and succeded for a couple of days
And about the amount of effort Quadrant is willing to put into marketing - I think it's zero actually
and shooting was quite a desperate move
I don't think these kind of stuff are spontaneous (like they needed a model, boom she is there, Jane Doe) but she is such a sweetheart it seems like it and it's so good only few of us cynics see that.
Once again I don't think it's bad it's actually a great move for everyone - him, her, quadrant etc etc win win