it doesn’t though? Jane has a way bigger following because she has written recipes for ages and people have used them throughout lockdown.
Finch bakery have an actual bakery and are only now releasing recipes etc so their following is smaller (still big!)
I got into baking massively during the lockdowns as a way of keeping myself sane during months of furlough and the grounding of my whole industry. Ive got both -the Amazon reviews are actually better for finch bakery than janes! So not sure she can be defined as “better
They are different books - FB is packed full of tips for presentation etc/techniques and decorating styles which is more helpful for people wanting to seriously take up baking.
Janes is more traditional and a wider variety of recipes. I think where it falls down is a lot of the recipes in Janes dont have any pictures and it’s hard to bake something you’ve never baked before without having an image of what the bake should look like by the end! That said, I’ve baked loads of Janes recipes and had really good results! I haven’t tried FB ones yet but I’m excited to try their chocolate fudge cake recipe as I didn’t have quite such good results with this one of Janes.
I love both books and don’t feel there’s any need to compare them - why are people always trying to put women against each other. FB and Jane continually share each others success