Father of Daughters #55 His luggage is smarter than he is

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C

Cariad

Ffs, I got an E Mail from holidays extras today , promoting.....Port Lympne Reserve!
 
Reactions: 5
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Emmadale

I messaged the chocolate company. They replied and said I wasn’t the only one who’d pointed out the Hoopers past but that they weren’t aware of it but wouldn’t want to be associated with it.

It’s good that they replied as lots don’t but do your research guys!! If you type father of daughters into Google the second post is the full expose on them inc Alice/Axa and then all the preceding posts are about the same!
 
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Axatogrind

Well done for contacting them and getting a response @Emmadale!

It's not a good look for the brands either way, is it? Either they aren't doing the absolute barest of minimum research into who they're working with, or they've seen what happened and are prepared to go ahead anyway.

Hellojanuary said:
Did I miss the explanation of what happened to his face?
Click to expand...
The injuries, or just generally?
 
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H

Hatchet_job

General comments on the above...I don't think he has the intellect to work out that owning children is morally and intellectually wrong.
I think he said hus bed rather than our bed because she works night shifts. I think this demonstrates a lack of intellect, though he does tend to present as a lone parent though that could be because she is unable to post on Instagram so they aren't publicly presenting as parents.
John Major became known as the grey man because of an apparent lack of charisma. Some similarities between them? Don't mention Edwina Curry and blue y fronts - my stomach couldn't withstand that image...
 
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heretoreaditall2019

This is what I can’t understand! Like the brand I work for have tiers for influencer/partnership content with top tier being like… game changers, A list super celebs who’ll sell you out of stock and drag ur brand into the cultural zeitgeist / give them a moment then it goes to the superstar (classy) bloggers and YouTubers or models that aren’t at supermodel icon level but are of public interest, then it’s all downhill from there down to the huns with aff links and discount codes… But for a brand like Port whatever the Hoopers ARE their Kardashian Jenner grid post moment… and no one’s googled them? No one’s wondering why they’re jumping at the chance for a safari in October? Set any performance metrics? Why he’s turned up looking like the living dead? No one’s gone on to see what other brands they’ve worked with & roughly what engagement is? They’re not wondering why they’re only paying them 4 figures? Like come ON. Either you’re all thick as shit or it’s an easy get out of jail free card.
 
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OhMyWord

I’m convinced that these small brands are totally aware of the OD’s history but are far more interested in Sly’s follower count. It’s easy to play the “oh we didn’t know” card AFTER he’s created content and it’s been posted. What baffles me though is that his engagement is shockingly low and it’s obvious a stupid amount of his followers are bots…I don’t get what’s actually in it for them (the brand). I’d love to know how if Choc Lady made any money off of Sly.
 
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Axatogrind

That's my feeling too @OhMyWord. He went a long time without any brand deals, but they started creeping back and none of the brands have suffered serious repercussions. Not even recently, when Clemmie has been actively involved in the deals.

Managing a small amount of pushback but no serious public outrage is a small price to pay if the partnership is otherwise profitable. Like you say though, who's actually being influenced? WHO is looking at Simon's grey and dusty head, or Clemmie's sour face, thinking "I MUST have that brand of chocolate"?
 
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heretoreaditall2019

Axatogrind said:
WHO is looking at Simon's grey and dusty head, or Clemmie's sour face, thinking "I MUST have that brand of chocolate"?
Click to expand...
https://giphy.com/TD0NYrLpcnsTm
Also - an ethical sustainable chocolate company (I assume?) that doesn’t look into who they’re working with? Brings into question their credibility and their own supply chain if a simple Google eludes them…?

I think it’s a combo of lots of things - the high follower count (ignoring that they’re largely old inactive accounts, bots, or p*dophiles), the bargain basement rates, and the delusion that their audience is ABC1 (it’s C1/C2 at best) that make brands still willing to take a punt. Realistically a couple of grand is gonna get u diddly in terms of marketing FMCG, especially in Q4, so it’s worth the 5-10 emails they get off of people appalled
 
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Rosieee

They know for sure and to pretend otherwise is just insulting. They see 863k followers and a cheap rate and they're like let's go and too bad for the few ones not happy about it. Its a shit way of thinking and I don't think a good strategy overall.
 
Reactions: 14

Axatogrind

heretoreaditall2019 said:
Also - an ethical sustainable chocolate company (I assume?) that doesn’t look into who they’re working with? Brings into question their credibility and their own supply chain if a simple Google eludes them…?
Click to expand...
I had a look at the Playin Choc website and indeed it has the full gamut of buzzwords.... sustainable, fairly sourced, bio-degradable, recycled, recyclable, compostable, carbon offset and more.

Shame their philosophy doesn't extend to avoiding working with one of the most wasteful, materialistic, environmentally-unaware, conspicuous consumer families you can possibly imagine.

Easy for these brands to talk the talk.
 
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influencerbore

They are 100% aware! Anyone who works in social media knows the shit show around clemmie, it’s a pathetic excuse for these companies to say they didn’t know. They did, they don’t care
 
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Instashamous

Have a Google at who the communications director is for the aspinall foundation- I think that explains the incompetence re due diligence with influencers
 
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Affiliatemebaby

Haha. Other things on her mind perhaps?

His ads are so very very poor. Don’t brands look at previous effort (and engagement)? The Mark Warner stuff bombed. Poor content, and a lot of criticism in the comments. It’s not great.

Interesting to think about the target market. My family is probably in the income bracket he’d like to aim at. Although the Mark Warner would be a stretch for us for what you get - we have cheaper holidays that offer similar but aren’t branded. But I see him as hopelessly naff. The worst kind of try-hard lifestyle. The house is dated and formulaic. The breathtaking amount of tone deaf privilege in every post. Random focus, exploiting his children the whole time, including their medical conditions. And dull, dull, dull.

The products he’s advertising aren’t particularly interesting. And all the reels of Clemmie wearing sack-like dresses in various locations are just mystifying.
 
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Reactions: 19
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