Iām with the āhe totally knewā camp.
They curated the
faux apology from her, the silence and then the āI had no ideaā post from him. It was strategic damage limitation for their brand.
Glen had to come clean or face the embarrassment of being outed by her
no longer friends so she couldnāt really do much about it, she was cornered. They had a few weeks to plan this and they, possibly along with their agency or some PR team, realised he had to appear shocked, ashamed, slightly disgusted but completely unaware āletās aim for the honest, loving, slightly bumbling, trusting husband, whoās been left bereft by his wifeās duplicityā, you need to stand away from her slightly and make it look like youāre broken but still in love, ājust imagine youāve just found out sheād been shagging a local rugby playerā
![Winking face with tongue :stuck_out_tongue_winking_eye: š](https://cdn.jsdelivr.net/gh/joypixels/emoji-assets@5.0/png/64/1f61c.png)
, she needed to go in a box for some time until this all blew over to be pulled out in about 6 months. It was the only way they would salvage something from the mess.
That strategy may well have worked but I think they misunderstood the contempt towards Glen, not just from Tattle stuff but her snarky diva behaviour that many had experienced and endured when she was āhead girlā.
Sly managed ok alone for a bit, he was still riding high, got a bit cocky and arrogant, still off on his dadās weekend to watch F1 etc. We then had AXA and BLM two huge
duck ups and the brand was truly dead never to be resurrected.
In the last 12 months 1000ās of shiny new, none tarnished influencers have popped up and they are taking, probably cheaper & more graciously, the gifts, the Ads and all the associated freebies that should have been the ODs. Thereās no place for the SODs anymore, they just need to accept this and move on. Using your kids for props is more frowned upon than ever and thatās all they had anyway.