The ones who are always claiming they work *sooOo much* are doing the complete opposite. Counterexample, another influencer/content creator/whatever you want to call it who I follow, Brittany Bathgate, doesn’t constantly throw in your face that she works so hard and we just don’t understand how hard it is to be an influencer. She recently posted a vlog that actually demonstrated what she does for a sponsored job if anyone’s interested, I found it really interesting at least haha (around the 23:00 mark, sorry I’m on mobile so can’t share at the time stamp!):