I wouldn't invest too much time in speculating who might be a 'worm' on here so to speak, as I've copped a warning in the past for enquiring about someone's wellbeing as they hadn't posted in a while ... just don't go there folks. As someone else said, this forum is wide and open to the public. Discuss the subject, not each other.
I suspect EL talks about money all the time to try and make out that she's a bigger fish than she really is. According to this calculator, she's not making huge money per post, but it would certainly be a nice little side earner:
The Instagram Money Calculator allows you to calculate your estimated earnings from your Instagram account if you believe you are an influencer, based on your engagement and number of followers.
influencermarketinghub.com
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Perhaps she thinks that by boasting about paying for people to do this, that the other, and spending money on certain designer things, makes her more attractive to potential clients.
What she doesn't seem to realise is, she has her hands in far too many honeypots. Sure, she has a respectable number of followers, but there's not a particular thing / area that potential clients (advertisers) would instantly think of her for. Garnier probably chose her as she comes across as a regular, down-to-earth type person ... and she was affordable (much like their range of products).
She'd be better to take one of her areas of interest and focus in on that. E.g., Nadia Bartel is obviously into health and fitness and that's why she had (now lost) that really lucrative contract for protein powders (I think it was?). Nadia lives and breathes a certain lifestyle and that's one that brands want to be associated with (just too bad in her case that she had her oopsies moments last year).