She’ll sell the mugs because she’s cottoned onto the driving force behind her ‘tribe’… LAZINESS.
Every single thing she sells or promotes could be found or sourced with a tiny bit of research but they’d prefer links were just provided to them. They could go out and find clothes for larger bodies, but they’d rather EL just show them “hey this is how it looks on a short, fat lady” and imagine how it would look on their own bodies.
They don’t care about plagiarism, unoriginality, or being ripped off; they care about convenience and being able to consume with next to no effort. Down to that little Oompa Loompa making playlists for them.
EL is an opportunistic grifter, and her community and essentially lazy people looking for the easiest option available.