God, you must have rattled her cage! What did you say?
Emma Hill
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What I thought of her (boring, always depressed, rude to followers).
She really has no class whatsoever.
I’ve DMed her a few times about her touting sustainability when she shops at H&M and has 10 of the same blazers. Her response was basically “progress, not perfection. And I shop from the conscious line”. Yeah, okay hun. Still not sustainable.
Aja Barber has a great post today about how white women keep taking these sponsorships from H&M and other fast fashion brands while parroting sustainability and how they get the benefit of the doubt because they’re “trying to do better”.
Aja Barber has a great post today about how white women keep taking these sponsorships from H&M and other fast fashion brands while parroting sustainability and how they get the benefit of the doubt because they’re “trying to do better”.
Aja says a lot of good stuff about sustainability but she's full of hypocrisy. She'll support problematic people who are her riends while tearing into other influencers (who she conveniently doesn't know). She always has an excuse for why it's ok for so-and-so to work with fast fashion brands but not someone else. She also said she wouldn't do ads (that's why she has a patreon) but then... does ads on Instagram. Quite skeezy when she got people to sign up to her Patreon so she doesn't have to do ads on social media but now wants to cash in on both platforms (without disclosing propely). Major eyeroll.
I hate that people like Emma continue to work with H&M and other fast fashion brands especially when they've "boycotted" other brands (like Everlane) for not been sustainable enough. Weird position to take.
Sorry, you are the first person I know who isn’t in awe with Aja, so pleased to see this
OoOo I’m intrigued! Please continue!
Sorry, you are the first person I know who isn’t in awe with Aja, so pleased to see this
It's because Aja has created a toxic space where if you dare to question her (no matter how likely) she'll get get 200k
If you follow Aja for any length of time you'll see her account is more about drama and less about educating people. Which is fine except she's created this toxic environment where, if you disagree (even politely) with anything she says, she takes it personally, and rants about it at length in her Stories. She has such a large following that of course they rush to her defense by being abusive to the person who dared disagree with Aja. Doesn't matter if that person is being polite or has a valid point or is more educated on subject than Aja. It's REALLY toxic.
Theres a bunch of examples where Aja is a hypocrite. Like calling people out about being racist and severing ties with people who say/do things that are harmful (fair). But then continuing to be friends with people who have done this. I can't remember her name (Kate someone?) interviewed a woman and asked what percentage native American she was... Somehow Aja is still friends with that woman yet pops off when a stranger on the internet says something she doesn't like.
I used to follow Aja and then I realised how toxic she is as a person (after reading solve stuff on Reddit). She's forever justifying why it's ok for her to be abusive towards others.i get why she's so angry but sheesh is she nasty to others. There are much better people to follow if you want to learn about sustainability without the daily toxic drama Aja brings.
Yeah, I agree with a lot of what you’re saying and sometimes find myself questioning her reactions. I think she subtly gaslights a lot too, but then I think “well, I’m white and I can’t really police her tone”
I agree that her responses to anything other than glowing agreement are super snarky. Thanks for writing that all out. I tend to just engage in her sustainability content because it’s what I do for work.ANYWAY! Back to Emma! More beige and tailored trousers. Again, I totally missed her “all black must haves” video. Are people that daft that they need a video telling them that black boots and a black belt and a black blazer are must haves in their wardrobe?
That's part of the reason why it's so toxic. Aja has created this situation where any criticism of her or the "facts" she shares, no matter how valid, is framed as 'white people telling a black person how to feel.' That in itself is super manipulative. She's created a situation where her crappy actions cannot ever be challenged. I swear a lot of people following Aja are too scared to unfollow.Yeah, I agree with a lot of what you’re saying and sometimes find myself questioning her reactions. I think she subtly gaslights a lot too, but then I think “well, I’m white and I can’t really police her tone”
Emma really does seem lost for content ideas. I know we've been stuck indoors for most of the year but is this not an opportunity to try new things?
Emma's getting almost too boring to criticize, which might possibly be her strategy. On her last video, someone way down in the comments called her out for recycling the same old content in every video, and her response was "I encourage you to unsubscribe then, as I can't please everyone." By becoming so bland and devoid of personality, she can keep her following in line, b/c everyone else will have left due to boredom.
I think she’s just as bored with her content as we are. She’s not even trying anymore. I’m so glad that a global pandemic has exposed “content creators” for what they are - uncreative bores with fancy laptops and cameras.
She’s definitely phoning it in at this point, but as long as she’s raking in money from affiliate links and ads (for even less work than she put in before), it probably suits her just fine.
At which point I have to ask, what has happened to ethics and integrity?
I can't tell if Emma is so depressed and anxious that she cannot create real content, or if she's just taking the easiest possible route to an income. If it's the latter then where's the sense of pride in one's work, where's the integrity gone? What kind of a life is this? So many shady influencers fall into this category and it really highlights how some people are entirely lacking in morals.
I should add that I've done nothing more than look at the titles of her videos since she disappeared in lockdown and wrote that snarky essay of a notice where she was basically telling anyone who asked about her whereabouts to piss off. I said at that time I wouldn't even hate watch her anymore and I meant it. Appalling behaviour.
I wouldn't even give her a pass if it did come out that she's having mental health problems again. It's no excuse to act like a rude witch to your followers. I have severe anxiety and I can assure you I don't snap at people the way she does. Inexcusable for an adult to behave that way, particularly to the people who are funding your lifestyle.
She’s doing a Depop sale. Looks like some of the stuff for sale was gifted - the Sezane bag and Dune boots. The Sezane bag was in a post only like 2 or 3 weeks ago.
I was thinking she’s now strapped for cash (as in she’s not making enough money)
or just doing it instead of making YouTube videos
What’s her depop handle?
Her depop is https://www.depop.com/emmahillblog/
My first thought was: Nah, if she's strapped for cash, selling her tit isn't going to make a big difference. But wow, I added up all the items she recently posted for sale and it comes to over £13,500! I still think she's mostly getting rid of things b/c she's running out of space, but putting 13k back in her pocket is nothing to sniff at.I was thinking she’s now strapped for cash (as in she’s not making enough money)
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