Yeah I used to think he’s vain, snobbish, always trying to be funny when he isn’t, etc. But as the kids have grown and there’s more interaction between them I noticed he’s quite sweet and genuinely interested in them (not staged like someone *cough*), he’s also alright around his dad or other adults. At least he earns an honest living, doesn’t care about showing off or giving the impression of a perfect family/perfect life, the only snippets of truth we get really are what Matt or Caleb yell out in the background or when Matt vlogs.
And I don’t think he likes being on videos, she forces him to and to be Instagram Dad. I followed Emily for years and I’ve never seen her once think about his happines/wishes (like going for couple trips without the kids), it’s always about the kids or what SHE wants, he probably resents her a lot that’s why his bratty side comes out in videos.