I’m so glad it’s not just me who sees contradictions on Emily’s channel! I’ve only just discovered this forum and am so glad that I have!
Like many, I used to like Emily. Then all the holidays started and the ads became more frequent. I didn’t realise about the cleaner or the fact that she’s been flouting the ASA rules. I think her content has little value to viewers any more and she’s running out of ideas. There are so many that are so similar and occasionally she jumps on a bandwagon that she never mentions again like Marie Kondo or reducing waste. If she really wanted to declutter or be minimalist, she’d need to stop buying shite. That would also reduce her waste much more than re-useable cotton pads or straws. In fact, I’d like to see her go on a month long no buy challenge or something like that.....
I really object to the fact that every time she goes on holiday (every school break, no?), she buys the kids new pens etc for the journey. How wasteful and spoilt! And the kids seem to get new (matching) swimwear and clothes most times, if not every time. My 5 yo has one set of swim shorts and sun top that he’s had for 3 years. It still fits him well ( I bought it big), so he continues to wear it. Now that’s a mum hack! When she opens the kids’ drawers, they’re stuffed full of clothes. The older ones wear uniform 5 days a week! I just find it so materialistic and think it must be sending such a damaging message to her kids and audience. New is better. Must be entertained the whole time.
I’ve been considering starting a blog or YT channel, but have been very put off by people like Emily. I’d respect her more if there were fewer ads and her merch was actually good/useful. Her style is much more polished and professional that others and there must have been a time when it was just her plugging away at it, but it all feels very hollow now.
Also (I’m on a roll now), she doesn’t do the school run in her morning routines or evening routines very often, or she only drops one of them. So, of course she has time to make all that breakfast and do all that tidying. For me, all I do is get everyone fed and dressed. Nothing more.
And she’s spelt ‘stationery’ as ‘stationary’ on her website. Call me a pedant, but if you’re selling stationery, get the spelling right. Can’t believe the Wenesday typo throughout the planner. Dear God!
ok, I’m done now. Thanks for reading!