Came here from Niomi Smart's thread as Em waded in on Niomi's insta.
Maybe I'll stand alone here, but here goes...
Em Clarkson actually asked for people's stories on jaw surgeries, (to up her insta engagement) and told her auidence she had covid near her op date etc. By marketing herself as a dear chum / big sister to her auidence they will feel like they can message her with thoughts and advise just as they would an actual friend. She isn't their mate, she's a sales person on insta masquerading as a big sister figure, yet like the rest chooses to keep the friend act going while she establishes a larger and larger following who she currently needs to interact with her while growing her insta engagement figures.
She needed the SM following to get her book sales, she got the publishing deal thanks to family connections, and is very lucky. People stating she doesn't use Jeremy Clarkson's to get exposure, well...firstly she has his name, secondly she has his face (not saying she looks like a man but as soon as I saw her I knew, as she has her father's features) and lastly having Jezza all over her socials (with his reputation for being a ruddy cheeked bully, who was fired for punching camera crew over lack of steaks. His being a Conservative etc) won't appeal to her target auidence of younger, mostly Liberal women who want to be told that just by showing up they're doing great, and that insta filters aren't real (a good message!) She will however take all the lucrative endorsement deals along the way - thanks. Picking up where Jameela Jamil's twitter tapered off and offering a picture free version of Florence Given's book. Em seems to (like her Father) just enjoy the sound of her own voice, an awful lot.
Her insta is mostly fun at this stage, but she's in it for the easy life, the huge cash grabs and minimal work hours like the rest if the influencers who refuse to acknowledge their privilege, and will screw over their auidence in time when the right deal is offered.
Enjoy her, but don't be fooled, she is just like the rest of them and only has her own best interests at heart.
Yes!