100% it’s been made in China or similar. You can’t get any information on the manufacturing process online, I think if it was made locally she’d have raved about that as a USP.
as for entreprenuerial spirit? Entrepreneurs identify a gap in a market and create something new to fill it. There are about a million variations of the makeup Ellanna is shilling. The cheek/lip thing has been around for ages. Clinique’s chubby sticks are a bit of a classic but there are even more affordable ones; Makeup Revolution, Elf and BarryM do them for about a fiver. Elles versions look like an exact rip off of Ilia’s multistick. Her ingredient list is almost the exact same as Makeup revolution’s cheek and lip duo stick so my guess is they are probably made in the same factory.