They're just so behind the times. The vegan products market has peaked and all the companies are reducing their ranges as the market is so oversaturated. The trend is swinging back ironically to the sort of stuff Ella used to do in cookbooks, just calling it 'unprocessed' instead of 'clean'. Such dumb dumbs.
- Notice
Didn't she start before meeting him? As in her blog, insta etc? She basically fid the more.difficult part (imo) no one would have ever gone to that cafe/bought any of the products without her. She gives herself so little credit I find it depressing
stardust21
VIP Member
I wouldn’t say they’re leading the way at all… Quorn and Linda McCartney lead the way. The market is now flooded, I mean even Richmond, KFC and McDonalds have vegan options in their product ranges
it’s hardly revolutionary anymore.---
Just saw this after I posted. Agree wholeheartedly!
User41137788
Active member
Photo from her latest insta stories, you can see why there are complaints
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The real thing is totally not like the image at all. It also looks really dry.
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The real thing is totally not like the image at all. It also looks really dry.
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I also find the name PLANTS a bit meh
Oh Im off to the supermarket to buy some PLANTS
Fancy a dinner of PLANTS
Oh you've not finished your PLANTS
Sounds like I'm shoping at the local garden centre.
Clover123
VIP Member
That's what I was thinking! Alpro and Oatly have been mainstream products for at least seven years now, and were widely known even prior to that. They're also much cheaper and often on offer, is Ella willing to match that? I think that's a ridiculous move in a crowded market. Her name doesn't have any pull anymore but is anyone even going to recognise the brand "plants" as hers? Deliciously Matthew is not the smart CEO he thinks he is
Walkthehemline
Well-known member
Deliciously Ella #4 Bland burgers and branding under CEO Matt, daily affirmations won’t change that
PineappleQueen19
VIP Member
Plus as we know, wealth begets wealth, that’s why these mega-rich families have different branches with various sources of wealth. Eg Getty Images is hugely successful in its own right but would not have been started without the family wealth and connections.
In any case Ella has carefully worded the question in a leading way ‘a supermarket giant heir’ - ok she’s not a Sainsbury’s plc heir but she is a Sainsbury heir, no question.
I’m simply amazed she didn’t make it clear that it’s the Qataris who control Sainsbury’s now. How did they get the controlling share? Someone must have sold it to them right? So how did the Sainsbury family become so philanthropic they could “give away” billions of pounds? (“Give away” - set up wings of the National Gallery, Tate etc and name it after yourself)
Her obliviousness to the unbelievable advantages she’s had in life is off the scale (despite trite proclamations of being ‘very lucky’ - what an understatement). If she had one iota of how many people live they would start by treating their employees so much better.
In any case Ella has carefully worded the question in a leading way ‘a supermarket giant heir’ - ok she’s not a Sainsbury’s plc heir but she is a Sainsbury heir, no question.
I’m simply amazed she didn’t make it clear that it’s the Qataris who control Sainsbury’s now. How did they get the controlling share? Someone must have sold it to them right? So how did the Sainsbury family become so philanthropic they could “give away” billions of pounds? (“Give away” - set up wings of the National Gallery, Tate etc and name it after yourself)
Her obliviousness to the unbelievable advantages she’s had in life is off the scale (despite trite proclamations of being ‘very lucky’ - what an understatement). If she had one iota of how many people live they would start by treating their employees so much better.
‘Taking a break for the first time in about 2 years’. Does she actually believe herself. In the last few years she’s posted several breaks, far more than the average person. So so strange that she keeps pushing the idea that she’s a workaholic super mum on her followers
rosieflowers
VIP Member
I just know this meeting was horrendous for the staff
a heavy morals and business results meeting on the only night you get to close early. Like please give me a break in literally just here for the moneyWith thr CEO turning up in boss bitch glasses and a shirt when she's been spending the day meditating too... what an insult
PineappleQueen19
VIP Member
It’s so embarrassing that she’s asking herself questions to address posts on this thread. That’s how you know she’s not busy, that she has time for this.
So she’s an heir to the Sainsbury family fortune and not the current Sainsbury supermarket business, big deal. And as if they didn’t approach Sainsburys as a stockist last as a strategic decision to downplay nepotism / privilege claims. It’s so obvious.
So she’s an heir to the Sainsbury family fortune and not the current Sainsbury supermarket business, big deal. And as if they didn’t approach Sainsburys as a stockist last as a strategic decision to downplay nepotism / privilege claims. It’s so obvious.
Walkthehemline
Well-known member
smirkingrevenge
VIP Member
Ella is a very basic white girl from a privileged family, who jumped on the wellness and yoga bandwagons but didn’t have enough original ideas to make the business sustainable in the long run.
Add CEO Matthew to the mix who wanted in on the startup life and be a big important CEO and a finance bro and you have the app, the unnecessary and underwhelming products and workaholic lifestyle with 0 work-life balance.
And they have no personalities! CEO Matthew only reads work related books. They don’t go out. They don’t have friends. It’s all work and a few trips but it’s always the two of them (+ the nanny) and even on holiday all they can talk and post about is work! Where is the wellness in that? Where are the healthy habits?
Add CEO Matthew to the mix who wanted in on the startup life and be a big important CEO and a finance bro and you have the app, the unnecessary and underwhelming products and workaholic lifestyle with 0 work-life balance.
And they have no personalities! CEO Matthew only reads work related books. They don’t go out. They don’t have friends. It’s all work and a few trips but it’s always the two of them (+ the nanny) and even on holiday all they can talk and post about is work! Where is the wellness in that? Where are the healthy habits?
Megatron1298
VIP Member
Stay humble she says in the same post she brags about their revenue…
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Meg78
VIP Member
She paid herself £220,000
Not us, not them, just her. Which means Matthew as head of the company will be receiving more than that.
Well no wonder she’s downplaying the sainsburys side of things, Skye is the heiress at this rate!
User41137788
Active member
She’s just deleted the insta story where she said one of the toughest things was being sued by someone. That was Livia (of Livias Snacks) which is why they had beef
rottendaisies123
Member
Lol, funny how she preaches a healthy lifestyle, food, yoga and meditation, on her DE IG but her private one is all about anxiety and having shit days
