Just did some aimless scrolling during I’m a Celeb to make this post as it’s pissed me right off that she’s tried to claim that being part of the Sainsbury’s dynasty hasn’t got her to where she is…
I started going off Ella in 2015/2016. She’s the same age as me and before that I had been so impressed with what she’d achieved.
Then she went on holiday to St Lucia (somewhere I’ve always dreamed of going) and stayed in the beautiful Jade Mountain
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I remember googling the hotel and seeing that it was like $1,500 a NIGHT minimum! And I was like “holy fuck, how can three girls my age afford this?!”
Later that year she then posted about getting engaged here:
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This photo was actually the second time she’d posted a photo of that pool, that year… (so 3 Caribbean holidays in one year)
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Just as an aside: the photo where she got engaged was taken like 4 weeks after she’d just got a dog I can’t imagine getting a dog and then leaving it essentially straight away. Explains her attitude to her kids though.
But anyway, it lead me to Google the house. It’s called Hummingbird, and tonight’s googling has brought up that her Mum has actually sold it. They bought it for an easy £5million, and have sold it for £22million.
Some info on the houses Ella grew up owning:
www.dirt.com
However, this is the article I came across back then (it’s still a top search on Google if you look for Camilla Woodward Mustique House).
His constituents may be struggling to pay the mortgages on their homes but it seems Britain’s richest MP, Shaun Woodward, has no such concerns about the credit crunch.
www.dailymail.co.uk
And for those who enjoy looking at luxury houses, this is the house they use to own:
https://avenueproperty.com/property/hummingbird/
And honestly I felt so lied to… She had presented herself as this girl who started a foodblog and got lucky. But she isn’t. Her original blog included fish, and was on Blogger or something. She was recommended to change it to vegan because at the time, it was becoming the “in-vogue” thing.
The following is all from interviews I then read by Ella herself at around that time:
She first got picked up by Huffington Post because her friend wrote the bloody article. The whole thing about basing it around her illness and how it “cured her” was essentially a different way to sell a weight loss diet, but rather than saying that, instead, this diet “cures other things too, it’s just that amazing”.
She created her first phone app, funded by her family wealth, when she had like 20,000 followers, which is not usually enough to justify the expense of something like that.
She was able to employ Annie Clack (do any of you remember her?) and then employed someone else (I can’t remember her name though), before she’d even released her book. How? Family money.
Her original kitchen, in the flat she moved into after uni in central London and was in her name, was put in especially for the lighting, the island and the ascetic so it was perfect for filming. This was because the large kitchen in her Mum’s house where she filmed her first youtube (which was filmed by a friend who happened to also be a videographer, so had professional cameras etc) was too dark…
To repeat: she bought her flat in London, and put a brand new kitchen in it to film videos and take photos for a food blog because her Mum’s kitchen was too dark.
Her first book came about because her Mum’s friend, who happened to be a book publisher recommended that she did it and helped her put together a suggestion about what to put forward to publishers.
But no, obviously she has absolutely not had any help at all from her family or the fact that her Mum is the heiress to the Sainsburys fortune which is something like £100million.
That’s ignoring her wedding, which was also in Mustique. They hired several villas around the island for their 30-odd guests. These villa’s are in the $50,000’s per week to rent. And they hired multiple…
Her wealth and her upbringing are just absolutely unimaginable to everyday people. She isn’t one of us. She doesn’t have money problems. Her Mum has invested in all her business ventures and Ella knows that her Mum will buy her out of trouble.
The fact the public have just accepted her story at face value is just incredibly good PR. I think if Tattle had been a thing back in 2016/2017, she probably would have crumbled a lot more and there would have been a bigger backlash.
edit: my ability to paste the right links in the right place is clearly shit
sorry!
Surely her family and friends were concerned when they moved in together after 1 week and then got engaged and he became CEO of her business 3 months later… it sounds toxic
